Digital Magazine with Membership Access | Mobile version
Project Description: As a UX/UI designer, I had the opportunity to lead the redesign of Loaded, a renowned men's lifestyle magazine, into a dynamic digital platform. My goal was to create an engaging, always-on experience that resonates with the modern man while preserving the brand's adventurous spirit.
Key Features:
Intuitive Navigation: Designed user-friendly category pages that refresh with trending articles, ensuring personalized content curation.
Membership Model: Introduced a unique Loaded Membership offering exclusive access to content, products, and experiences.
Responsive Design: Implemented a mobile-first approach, ensuring seamless access across devices, catering to the on-the-go lifestyle of Loaded users.
Engagement Tools: Designed interactive competitions and member-specific promotions to foster community engagement.
Case Study: https://shoptivitylabs.com/blogs/our-work/loaded
