HERMES Alpaca Fibers Runway (AI)

A commission for a Toronto-based fashion house to conceptualize an Alpaca fiber garments fashion design to incorporate creativity with tradition. The concepts celebrate the luxurious texture and sustainability of Alpaca fiber while reimagining traditional designs through a modern lens. AI was integral to the process, helping to visualize, ideate, and influence the direction of the collection from start to finish.

Process & Tools Used:

1. Establishing Creative/Character Foundations

   • Tool: MidJourney

   • Used to develop the initial creative vision and design language, crafting a visual foundation that embodies both heritage and innovation.

2. Bringing Characters to Life/Telling the Story

   • Tools: Kling AI, Runway, Hailou AI

   • These tools helped refine the designs and weave a narrative around the collection, bringing each piece to life and support of show design and overall aesthetic. The result is a conceptual yet wearable collection that captures the essence of Alpaca fiber's timeless elegance, enhanced by AI's ability to create visuals for a high-fashion show.