All City Kicks Concept

All City Kicks is a sneaker and apparel boutique in the Eastown neighborhood of Grand Rapids, Michigan. This web concept is something that @Brett Smith and I have been discussing for quite a while. As soon as I walked into All City Kicks boutique, the juices started flowing to redesign their site and give it the digital experience a leg up from other boutiques around the world.

Looking to add a fresh look and feel to the sneaker and apparel buying process, I wanted to echo the aesthetic of the clean space ACK has while splashing in some color and imagery of the unique kicks, which are pieces of art in themselves.

The off-the-grid look with overlapping elements and texture give it a touch of personality that truly feels like ACK. The words of inspiration for this project were 'fresh' 'clean' & 'rebellious'.

Be sure to check out @Brett Smith work and give this some love!

Fun to kick it on this bad boy.