The Next Chapter Logo
The Next Chapter Book Club is a group that reads and discusses books. My client wanted to show an inviting environment with the logo. After playing around with some ideas, I thought of taking a bookmark icon, turning it on its side, and placing it over the word ‘chapter.’ This made an arrow out of the negative space after the word ‘next.’ When my client saw this, she liked the idea and said it looked like a book spine. I then designed a custom typeface for the logo. As for the color, I used turquoise giving the logo an open and positive feel. Along with the logo, I created stationery designs for the brand.
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