Travis Condos

I designed a word mark logo for the Travis Condos building in Boise, Idaho. This word mark would serve as their primary logo and be used as the physical sign on the building itself.

Before the final logo was selected, I presented six different word mark options, all of which had a somewhat similar tone and vibe. Option 6 would end up being selected with a few minor pieces of feedback on that mark itself.

The feedback on the selected option was to separate the connection between the ‘R’ and the ‘A’ as that would not translate well to the building sign. With that minor change made and some slight adjustments to the kerning, the final logo was approved.