Gentleman Humanitarian Foundation

Gentleman Foundation, owned by Gentleman Transport, focuses on raising awareness about organ donation and gifting every fifth ride to a passenger.

In creating the design, the key goals were:

Brand Consistency: The design needed to align with Gentleman Transport's existing brand colors to maintain consistency.

Subtle Messaging: The message about organ donation had to be communicated in a gentle way, without overwhelming the audience.

Highlighting the Gift: The design also subtly incorporated the initiative of gifting every fifth ride, while keeping the focus on the foundation's core mission.

Results: The final design successfully communicated the foundation's message in a clear and approachable way. The balance of brand consistency, subtle messaging, and highlighting the ride initiative led to increased awareness of the cause, while keeping the audience engaged and not overwhelmed..