Logomark Visual Experiments | Osiflow Brand Launch Film

Osiflow Creative Agency's logomark's application on visual mediums from the brand launch film

Why is a logomark important?

It's important to create a logomark that can be used across mediums, and a system needs to be created for its usage. While this video is more of a quick representation of how the logo will be used across visual styles, it's far more expressive than application-based documentation

How do you create an iconic mark?

A logomark should be iconic, and our mark takes an approach of using a symbol of "~" beneath the letter O, which is uncommon across the industry. This showcases how we value the uniqueness of creating a mark that embeds in the minds of people who look at our brand.

The story behind this brand

Osiflow is born from the idea that creativity, like a pendulum, never stands still. Every swing forward invites new perspectives, while every swing back refines our vision. Within these continuous waves, creativity flows to take shape.

How did this logomark come to life?

After hundreds of iterations, we came up with this concept that truly captures ourselves. The "O" shape in our logomark represents the pendulum that oscillates, while the "~" shape represents the flow.