Western Premium is an asset management and maintenance company focusing on improving the lifecycle of a company's assets through the supply and service of quality IT and MRO equipment and consumables.

Problem Statement 

When the Brand Guide was completed, the client expressed difficulty in understanding how its elements would translate into the design and functionality of their web and mobile applications. While the guide provided a comprehensive overview of the brand’s identity, they struggled to visualize how its colors, typography, and overall style would be effectively implemented in a digital context. This highlighted a need for additional support in bridging the gap between the conceptual framework of the Brand Guide and its practical execution in user-facing platforms.

Solution

I was brought in to design a portion of the website to showcase how the brand guide would be used. I collaborated with the brand designer to make the brand guide come alive by designing a portion of the website. This is a demonstration of the Brand guide used on the website.

Results

After the design of the homepage, the client was able to see the use of the brand guide in the design of the web and mobile application.

Western Premium is an asset management and maintenance company focusing on improving the lifecycle of a company's assets through the supply and service of quality IT and MRO equipment and consumables.