Mock-up Credit: https://www.freepik.com/free-photo/mupi-template-urban-environment_4731385.htm#fromView=search&page=1&position=2&uuid=c216c5dc-3c8c-43da-ac90-2db104f7f44b

Mock-up Credit: https://www.freepik.com/free-photo/mock-up-billboard-sidewalk-post_5550346.htm#fromView=search&page=1&position=15&uuid=c216c5dc-3c8c-43da-ac90-2db104f7f44b

Black Eclipse Amusement Park Large Poster Ad

For the third marketing tool, I made a large poster that can be used at bus stops. I know when I'm waiting for the bus, it makes me notice the ads around me more. I used another AI image of the park for this one and placed it in the middle because that's the first thing I want people to see. Like the billboard, I added the main logo in the middle of the image with the words, "Grand Opening. This June 2025" because that is the first thing I wanted readers to take away from the ad. It's urgent. It's 5 months away from when I wrote this, wow! The words are in all caps to portray the sense of "notice this!" I added the main logo because I want them to know what this is, an amusement park called Black Eclipse. On the top and bottom are gray spaces. I chose gray because I wanted to introduce this color to the ad so that the colors of this brand wouldn't be associated with only black and white. We are already seeing plenty of those two colors. Also, gray offers professionalism without being too dark. Keep in mind, we want to add some lightheartedness in there. 

On the top is the submark logo in the middle with the address on each side. This is the second piece of information I want readers to digest because now that they know what the brand is, they need to know where to visit. I used the submark logo because I wanted to add some of the brand in those gray spaces. I tried including only information there but felt it made it look too minimalist, instead of the right amount. The main logo is already used on the design and the secondary wouldn't fit so the submark was perfect! I wanted to keep it interesting and only relying on the image and main logo wasn't enough for an amusement park! (Think about the Six Flags ads, there's always a lot going on!) On the bottom, I wrote a small description in 2 sentences of what they can expect followed by a call to action to direct them to the website, where they can buy tickets. I added this for further guidance on what they are looking at. Also, they'll need to know where they can get buy tickets and get more information so the website needs to be there.