Daile Theatre Branding
The rebranding of Daile, one of Riga's most iconic theaters, reflects a bold step toward modernity while honoring its storied heritage. The theater's new identity blends contemporary aesthetics with nods to its historical roots, featuring sleek visuals and refreshed messaging that connect with diverse audiences. This transformation aims to position Dailes as not only a cultural landmark but also a forward-thinking hub for innovative theatrical experiences. By aligning its image with its artistic ambitions, the rebranding seeks to captivate both loyal patrons and a younger, more dynamic audience.
Agency: TBWA\Latvia
Branding: Krisjanis Steins
Creative Director: Edgars Subrovskis
Photos: Ansis Starks, Marko Rass
