Camping rafting logo

Camping Brand Identity

The Zelena Cherepaha campsite, meaning "Green Turtle", is nestled within the pristine landscapes of Buzky Gard National Park. This ecologically rich area offers direct access to the banks of the scenic Southern Bug River. The park is renowned for its rapids and rugged terrain, providing an ideal backdrop for activities like trekking, climbing, trail running, cycling, and rafting adventures.

I developed a visual language for Zelena Cherepaha, a serene retreat for nature-lovers seeking adventure and renewal. The brand identity brings together symbols inspired by earth, water, fire, air, and spirit, centering on a tribal-style logo that merges a wigwam with a turtle motif to embody harmony with nature.