Mascot Logo for Poilâne (Paris Bakery)

This is a self-directed project, I tried to make a Mascot Logo for a bakery in Paris. I chose Poilâne because it has its signature bread and a unique history. Poilâne was established in 1932, at first the founder of Poilâne sold sourdough boules to impoverished artists in exchange for paintings of bread. 

Concept

I made a mascot with the likeness of a girl because the current owner of Poilâne is Apollonia Poilâne. So I made it as the representation of the shop owner. I also add signature bread from Poilâne. I draw a woman holding bread as if she were holding a canvas, this is because at first Apollonia's grandfather sold his bread to artists in return for paintings instead of money. I saw that it was unique so I drew a pose of a girl holding the bread as a canvas while walking.

I wanted to give it an elegant impression so I used a monochrome color for this project.

Final Result

Mockup

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