Yumvibe

The concept behind Yumvibe’s branding was to craft a visual identity that encapsulates the youthful, modern, and minimalist essence of the brand. The inspiration came directly from the artful beauty of latte art, a skill mastered by the brand’s expert baristas, which we wanted to reflect prominently in the logo.

The design combines clean lines with a delicate heart shape, symbolizing the care and passion poured into every cup of coffee. The warm color palette was carefully selected to evoke feelings of comfort, connection, and genuine affection, aligning perfectly with Yumvibe’s mission to serve coffee made with love and attention to detail.

Every element of the branding—down to the packaging—communicates Yumvibe’s dedication to creating a cozy and uplifting experience for its customers, where the artistry of coffee and a sense of community come together seamlessly.