Rush Trail | Branding & UX-UI Design

Rush Trail

My main goal was to capture the essence of running: the feeling of freedom, self-improvement, and connection with oneself and nature, especially in the mountains, where every step is a journey of discovery.

The visual identity focuses on a modern and minimalist design that reflects dynamism and confidence. The blue tones were carefully chosen to evoke calmness, freshness, and perseverance, drawing inspiration from the skies and trails of mountain running. The logo, inspired by mountains and flowing trails, symbolizes the path toward new achievements and the natural environments where the sport thrives. Every graphic element was designed to embody the brand’s adventurous and motivational spirit, with a nod to the great outdoors.

One of the key accessories is a water bottle, an essential companion for mountain runners. This focus further influenced the branding, as hydration and endurance are at the core of the experience.

For the e-shop application, I prioritized an intuitive and engaging user experience. I designed a clean interface where the products, including the signature water bottle, stand out clearly, accompanied by straightforward navigation. I incorporated visual elements that connect with the brand, such as soft textures and photographs that inspire movement and reflect the essence of mountain trails.