Student Association (SA) Brand Development

One of our big goals was to really unify the various marketing pieces used by SA. We discovered that there were a lot of changes each year that created inconsistency and so we decided to start with a fresh, responsive web redesign that would then drive the brand development and guidelines.

After we had a solid web presence, we developed posters, rack cards, bulletin board designs and brochures that were all consistent, clear, and cohesive. These changes created recognition and familiarity among students whenever they encountered SA.

Project portfolio link: http://www.crescendodesignstudio.com/student-association