Reefa Brand Identity

I’m excited to introduce the Reefa project, a dedicated volunteer initiative focused on cleaning up shorelines and transforming recycled materials into innovative products and clothing lines.

While the brand’s mission is undoubtedly serious, we discovered that incorporating a playful and vibrant direction can make the cleanup process not only more enjoyable but also less intimidating. This philosophy lies at the core of Reefa’s brand identity.

Adding depth to the branding, lively icons and playful illustrations of volunteers were designed, seamlessly tying together materials like brochures, stationery, and advertising. Feel free to explore the entire project through this link and share your thoughts:

behance.net/gallery/215778377/Reefa-United-for-Nature