Overview

Comeuty is a mobile app designed for beauty enthusiasts to connect, share, and learn about skincare and makeup. It combines a vibrant social space with practical features like product reviews, expert advice, and a shopping platform. Comeuty bridges the gap between community engagement and personalized beauty experiences, fostering a supportive environment for all beauty lovers.

Objectives

1. Build a distinct identity that reflects Comeuty’s values: community, inclusivity, and authenticity.

2. Develop a cohesive and appealing visual language for a diverse audience.

3. Ensure consistency across all platforms, from digital to print, for a unified brand experience.

Tone of Voice

Comeuty’s tone is warm, supportive, and real. It encourages open, honest conversations while celebrating individuality.

1. Friendly & approachable: Inviting users to connect and share.

2. Supportive & inclusive: Representing all skin types and stories.

3. Honest & real: Promoting genuine user-driven advice.

Challenges & Solutions

1. Representing diversity and inclusivity: We used a vibrant yet natural color palette and real, diverse imagery to reflect a broad range of skin types and tones.

2. Creating a memorable, versatile logo: The minimalist logo combines a smiling face with circular forms to symbolize friendliness and unity, ensuring versatility across all platforms.

3. Ensuring brand consistency: A detailed brand guide covering logo, colors, typography, and tone of voice was developed to maintain a cohesive identity across all touchpoints.

Let's collaborate with us

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📨 inquiry@caraka.io | 🌐 caraka.io