Peekoo | Branding & App Design
Introduction
Peekoo unlocks the wisdom of books with AI-generated audio, making learning effortless and inspiring on-the-go.
Overview
Peekoo is revolutionizing learning through AI-generated audio summaries of books, making knowledge accessible and engaging in a fraction of the time. Our platform enables users to absorb key insights on-the-go, transforming how we interact with literature.
Challenge
Peekoo’s vision was to transform this experience by offering AI-generated audio summaries, allowing users to absorb key insights quickly. The challenge was to create a platform that made learning efficient, engaging, and seamless, catering to a wide audience of busy professionals, students, and knowledge-seekers on-the-go.
Approach
The Peekoo logo is a minimalist design featuring a blue play button within a white speech bubble, symbolizing seamless audio playback and storytelling. This clean and intuitive design reflects the app’s focus on accessibility and innovation.
The typography uses SF Pro for its modern and readable style, complementing the digital-first aesthetic. The color palette of blue, black, and yellow conveys trust, professionalism, and creativity, creating a balanced identity that aligns with Peekoo’s mission of delivering an immersive audiobook experience.
Solution
The final design of Peekoo combines a sleek, modern interface with a highly efficient user experience. The app’s branding reflects its mission—simplicity and ease of use, creating a seamless path from discovering content to listening to summaries.
The UX flow emphasizes personalization, allowing users to create curated lists and discover new insights on demand. By integrating AI-powered audio summaries, Peekoo successfully bridges the gap between time constraints and the desire for continuous learning. The result is a platform that empowers users to stay informed and inspired, no matter how busy their day gets.
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