Thrive - Protein Gummy Branding & packaging Design

Project Challenge:

Thrive needed packaging that appealed to active, health-conscious individuals who care deeply about what they consume. The challenge was to create a design that bridged the gap between candy-like fun and the healthy, high-protein benefits of the product. It was crucial to make the protein count a clear focal point while ensuring the packaging looked modern and appealing to an adventurous, on-the-go audience.

Solution:

I designed packaging that speaks directly to Thrive’s active audience. By combining bold, clean typography with strategic emphasis on the 10g protein content, the design communicates health benefits at a glance. Playful yet professional visuals make the product feel fun without compromising its credibility as a healthy alternative. The result is a vibrant, approachable design that highlights the balance between enjoyment and nutrition—perfectly aligning with Thrive’s mission to fuel every adventure.

To get in contact: emir.kudic01@gmail.com