Door Catalog
Overview
• Project Name: La Lourde Catalog 2024-2025
• Objective: A modern and premium door catalog designed to highlight the beauty and functionality of the brand's products. The primary goal was to effectively showcase the aesthetic and technical features of the products. The project involved creating a print-ready output with an engaging and visually appealing layout.
• Target Audience: Professionals such as architects, construction companies, and real estate developers.
Client’s Goals
The client required a catalog that seamlessly integrates technical specifications, aesthetics, and functionality. Their main objective was to present each product in a way that emphasizes architectural elegance and premium quality while appealing to their target audience. The catalog's layout needed to be visually striking, professional, and aligned with the brand's premium positioning. Special emphasis was placed on product visualization and maintaining a professional tone throughout the catalog.
Design Process
1. Research: The client shared a reference catalog idea, which guided my analysis of trends in the French market and the construction industry.
2. Moodboard Creation: Based on project direction and market trends, I created a moodboard to draw inspiration and establish a visual framework.
3. Concept Development: Using ideas from the moodboard, I developed initial sketches and finalized concepts on paper.
4. Color Palette: Incorporated white, gray, and premium tones that resonate with the brand's identity.
5. Typography: Used a modern serif font for readability and to align with the brand’s visual identity.
6. Layout Design: Balanced product images and details while providing ample whitespace to create a clean, visually appealing, and premium layout.
Challenges & Solutions
• Challenge: Highlighting each product uniquely while balancing technical specifications and tax details.
• Solution: Designed a modular layout where each product was given dedicated sections to emphasize its unique features.
Key Features
Products:
• Heavy-duty doors with acoustic and aesthetic appeal.
• Invisible doors with a sleek and modern design.
• Wooden panels tailored for residential and commercial projects.
Accessories:
• Exclusive zinc and aluminum handles.
• Magnetic locks for enhanced functionality.
Final Deliverables
• A 22-page premium catalog.
• Print-ready files (300 DPI, CMYK Mode, +1/8” bleed).
• Delivered in PDF and source file formats.
Tools Used
• Adobe Illustrator
• Adobe Photoshop
Visual Highlights
• Clean and premium layouts on every page.
• High-resolution product images.
• Cover page featuring the brand logo, product highlights, and an attractive tagline.
Client Feedback
The client expressed immense satisfaction and provided additional tips, stating: "Thank you for designing such a beautiful catalog showcasing our interior door models. We truly appreciate your patience, understanding, and creativity throughout the process. We look forward to collaborating on more projects together in the future!"
Acknowledgment
I am grateful for the trust placed in me to bring this exciting project to life. Special thanks to the La Lourde team for their invaluable support throughout the process. It has been a pleasure working with you, and I truly cherish this experience.
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Transform your brand vision into reality with a premium catalog design that not only highlights your product features expertly but also delivers a luxurious feel to your target audience. Partner with a professional who prioritizes quality, attention to detail, and impactful design solutions to showcase your products effectively.
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