Boosting sign-ups through simple changes

Curology, a brand known for its personalized prescription formulas, ventured into the booming hair-growth market with a new prescription product. However, despite the brand's strong reputation and exposure, initial sign-up rates for the new product fell short of expectations.

The fragmented rollout had a number of blockers, but some glaring data points led us to transform the sign-up flow from a leaky bucket into a powerful conversion engine, optimizing the content and UX to drive sign ups.

Early Friction

Most users abandoned the sign-up flow early on, those who persevered, demonstrated a significantly higher completion rate

Content roadblocks

Lack of clarity and guidance (even for committed users) led to confusion, frustration, and ultimately, drop-off.

By delaying the account creation step, we created a more welcoming and user-friendly onboarding experience, resulting in increased engagement and conversions.

Then, we redesigned the content to clearly explain the purpose and benefits of creating an account, transforming a potential barrier into a positive step.

21-37 step questions with no payoff is a lot, so we introduced a pre-consult approval screen, that included personalized product details and offers. This simple addition boosted user confidence, reducing drop-off, and increased account creation further down the flow by an additional 4.4%.

↑$522k

revenue annualized (1 product)

↑720+

new subs/month