Valor branding and art direction

Developing the visual identity for an iconic offroad brand.

The Opportunity: Valor Offroad creates cutting edge wheels and tires designed for mud, and made for adventure enthusiasts. Going to market against a number of legacy brands who have been around for decades, Valor needed a confident and timeless visual identity that resonated with their ideal consumer.

The Solution: We provided a branding solution for Valor that is iconic, simple, and can stand the test of time. This design aesthetic positions Valor as a masculine and established brand while also allowing for versatility of brand applications like embossing and cast moulding. Valor may be a “new brand” on the scene, but they have the appearance of a brand that’s been around for 100+ years.

Full case study: https://www.vicarelstudios.com/valor-offroad