Valor Offroad Logo suite

We provided a branding solution for Valor that is iconic, simple, and can stand the test of time. This design aesthetic positions Valor as a masculine and established brand while also allowing for versatility of brand applications like embossing and cast moulding. Valor may be a “new brand” on the scene, but they have the appearance of a brand that’s been around for 100+ years.

Full case study: https://www.vicarelstudios.com/valor-offroad