Lost Friend Brewing Winter Glass Design & Campaign
The Wrap
Winter berries, pine, snowflakes, wheat and hops play together in the full-wrap design that I developed for this winter-themed glassware.
The Beer Release
To compliment the glass, we decided to brew up one of our best selling styles with a winter twist - a hazy double IPA with Colorado Spruce Tips, and named it, "Coniferous Rex". It continues to be a popular annual brew.
The Campaign
We released these glasses the same day that we tapped the Spruce Tip, offering to pour the new beer directly into the glass upon purchase. We also offered preorders to test how many we needed to order, having experienced selling out of past glasses too quickly. With the preorders, we offered an added option: Customers could make it a gift by opting to provide a recipient's email address, and we would send them an email with a certificate of redemption to come get the glasses and a crowler (a 64 oz can) from the brewery. We gift wrapped the glasses ahead of time so that claiming them was as convenient as possible. This was an incredibly successful campaign, with the glasses selling out and many preordered as gifts, sometimes in sets of 4 or 6!
