Prague Lions
In the fall of 2023, the Prague Lions approached RARE Design with a challenge. Under the new ownership of Mason Parker, the Prague Lions were in need of something. Something that united the organization and resonated with the fans. More than a logo, they needed an identity.
Our team went to work. Through intense understanding, collaboration, and design, our team was able to create something that was so much more. Something that united the team and fans under one banner. Something that was uniquely … ZA PRAHU!
Prague is steeped in a rich and ancient history of resilience, tradition, and victory. These elements of the city’s heritage are seamlessly integrated into its refreshed brand identity. From The Thirty Years’ War, the liberation from communism, and into the present day, the Prague Lions represent the city as guardians at the threshold, poised to protect what is theirs.
The refreshed identity of the Prague Lions draws deeply from the traditional heraldry of the Czech Republic. The primary emblem showcases a Noble Beast adorned with the Crown of St. Wenceslas, enclosed within a shield. The custom typography is inspired by medieval and historic lettering throughout the city, capturing a sense of authenticity while infusing a modern touch. The color system blends White, symbolizing purity and peace, with Velvet Red, a warning to all who oppose, and Silver for a touch of prestige.
City Crest- The Golden City has a fantastical and romantic history. The Charles Bridge as well as the Czech Crown Jewels have survived The 30-Years War, occupation by the Nazis, and communistic rule. The Crown of St. Wenceslas represents the prestige, honor and age-old wisdom of Prague. The Charles Bridge is a connection point for Old-Town Prague and the future. It’s Old and it’s New. The Prague Lions champion this belief.
Rampant Lion- The attitude of the Prague Lions is firstly proud and confident. But when our players take the field, the Beast is unleashed. Inspired by the Czech Lesser Coat of Arms, the Rampant Lion symbolizes the desire to protect what is ours. We are imminent – waiting at the gate for the challenger(s) to come.
Battle Crest- When medieval soldiers stormed the battlefield in the days of old – they wielded their coat of arms with a fierce sense of pride. This is our battle cry. ZA PRAHU – FOR PRAGUE.
Czech Roundel– This is our mark that states: Prague Lions Football Team – Established 1991 with our Rampant Lion in the center.
We stand at the threshold of our sport, defending the den we love while our people celebrate the things that unite us. We are devoted to protecting our Pride and we fight hard to see it grow.
With integrity as our guide, we tackle every challenge with diligence and boldness. Our roar echoes not just on the field, but through the principles we uphold, the resilience we embody, and the pride we carry.
WE ARE THE PRAGUE LIONS.
