Whiskey Wind Tavern Brand Refresh

Whiskey Wind, Greenport’s local bar has been serving cold beer to the travelers, fishermen, and townfolks of the North Fork since the 1930s. The goal of this brand refresh was to keep the logo familiar to the local market while bringing renewed life to the brand under its new ownership. The hand-drawn logo found inspiration in the bar's iconic neon sign, which features one of the four winds blowing a fisherman home. The new mark reimagines the character in a hand-drawn, etched style.

The winds of change met Whiskey Wind Tavern with a fresh logo lockup now featured on the bar's exterior. This subtle yet inviting update welcomes both loyal patrons and new customers to make themselves at home at Greenport’s local legend.

Whiskey Wind’s brand refresh offers plenty of personality while maintaining its beloved dive bar roots. Custom illustrations, witty callouts, and a thoughtfully revamped bar menu capture the lively and spirited atmosphere that has made the tavern a local icon.