The Hop Experiment

Alison R Demeri
Alison R Demeri
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    The Hop Experiment is a limited release IPA series for a craft brewery in Virginia Beach. Each label features the brewery's mascot, Hertz, as a mad scientist from pop-culture. The custom illustration also doubles as a peel-off sticker on each can!

    Art Direction | Lead Design: Alison R. Demeri

    Illustration: Lauryn Fauntroy

    Alison R Demeri
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