Brief

Hopscotch is positioning itself as this premium kids fashion brand catering to millennial moms (top 5% household income).

1. 1. Redesign any of the 3 banners live on the site currently to make it look more premium.

2. For our Spring Summer ‘25 collection launch, share a campaign idea (can be a small

presentation) along with 1 key visual.

Few things to note about the brand:

● Be a Step Ahead: Assure moms that choosing Hopscotch will keep their child ahead in life, with confidence and style.

● Trend Leadership: Hopscotch leads in bringing global fashion trends for kids first.

● Fashion Shapes Personality: Emphasize how style builds personality and confidence.

● Celebrate Every Moment: Be present for every milestone—special occasions, stepping out, playing, or lounging at home.

● Exclusive Styles: Curate collections that are unique and can’t be found elsewhere, offering exclusivity and premium appeal.

Demographic:

○ Age Group: 28 - 45-year-old millennial parents, primarily mothers.

○ Children’s Age: 0-8 years old.

○ Household Income: Top 5% by income.

○ Family Type: 80-90% nuclear (in contrast to India’s 66% nuclear families).