Northside Hospital Logomark rendered by Steven Noble

Luckie commissioned Steven Noble to create a custom illustration for Northside Heart’s brand identity to be included a logo mark. The logo mark illustrated in a linocut style was then used in an omnichannel creative campaign that included TV, radio, digital and OOH. The goals of the campaign were to increase awareness, intent and trial of the brand by making the NHHI the preferred choice for long-term heart health care and decrease the “leakage” of patient referrals to competitors’ cardio hospitals.

"Creating Brand Preference with Heart"