Using only the assets from the brand bottle, we looked at the use of shapes and vibrant colour to give Marathon a fresh and colourful presence which was echoed through the lifestyle photography of the brand, emphasising the youthful appeal of the brand.

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Combined with playful language and footage, this consistency was brought through in the brand film helping give Marathon’s launch event in Ethiopia a real party feel as it entered into the African market.

Collaborate to elevate.

fomstudio.co.uk