Pilgrim Chambers
CastleCap Investments, spearheading a property redevelopment commissioned us for the creation of a new brand identity and digital marketing campaign. The development focuses on promoting 40 residential apartments situated in the heart of Newcastle.
Pilgrim Chambers gets its name from its location on Pilgrim Street, near the old law chambers in Newcastle Upon Tyne. The scallop shell, a symbol of the Camino de Santiago, guides pilgrims along its routes. Inspired by this, we mirror our residents' daily journeys home. Each line represents a unique path, all converging at Pilgrim Chambers—a place where all journeys lead to belonging. The brand mark incorporates minimalist iconography and a sophisticated typeface, seamlessly aligning with the stylish attributes of the Georgian building. Additionally, we conceptualised and managed the production of the building signage, high spec marketing brochure and crafted a bespoke showcase website to complement a successful Google-targeted ad campaign.