Branding and Marketing for an Operations Tech Incubator.
Our task was to develop branding and marketing content for multiple verticals within one eco-system. The theme would be anchored around birds and soaring to new heights.
Birdbrains was in the process of creating a range of innovative products utilizing emerging technologies and sought assistance in crafting branding and narratives tailored to each vertical. Our initial step was to identify and articulate Birdbrains’ overarching value proposition.
We’ve adopted this approach across all our projects, as it allows us to center on the core outcomes that resonate most with the target audience. From this foundation, we can craft stories that truly captivate and engage.
There were four verticals for
Birdbrains
Birdcall (Efficient call routing through AI),
Sentinal (Property Services technology),
Canary (Identifying AI for transparency) and Secure-IT (The Lab developing the Birdbrains tech)
We developed websites for each vertical, focusing on value proposition and what the outcomes were for each solution and began to weave visual stories around that to give context, which would relate to audiences pain-points.
There was a deep understanding of each sales flow and how we would facilitate the cycle, making sure that key offerings were clear and upfront, while validation and proof points would be the next level always driving to have a conversation.
For Birdcall we had a secret weapon for conversion. We could show actual conversation recording of their product offering going beyond the screen shots for product but showcasing live demos.
For Birdcall we completely reworked marketing and sales decks which simplified their value proposition, showing the features of their product offering with actual outcomes.
We showed how we help their customers to either save or make money without distractions of over explaining the product. This resulted in huge interest in the product because the numbers were so compelling.
With the launch of each vertical, we helped Birdbrains to engage with new leads which would provide a huge increase in revenue while also gaining international interest.
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you can checkout more of our work on our website or simply browse dribbble some more there's so much killer work on here. :)
View the live site 👉 www.birdbrains.io to see it in action
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