Oscar Wilde Chocolates Packaging
Packaging concept
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The Influence of Oscar Wilde is the running theme throughout the conceptual surface graphics of a chocolate packaging series. The packaging celebrates the traditional hand drawn etchings of the nineteenth century but with a modern twist. Using collage, the images depict wonderfully weird, curious and thought provoking characters. Connecting these images with a copyline generates an association with the chocolate, thus creating an interpretation of what the flavour of chocolate tastes like while also having a back story that relates to Wildes' life.
Example
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The Pink Giraffe with the caption ‘Heighten your senses’ can depict the mint chocolate as being extremely flavoursome, yet back in the nineteenth century, Absinthe – an highly alcoholic beverage, gave hallucinations of pink giraffes, something that Oscar Wilde talks about during his own experience with the green substance.