Placefully - Logo Design

Placefully approached me to design the visual identity for their new business, which aims to simplify the residential property industry with smarter, data-driven solutions.

They wanted a logo that captured their mission while feeling approachable and professional. After exploring several concepts, we landed on a design that perfectly embodies their brand.

The final mark incorporates:

• 1. A door or building brick, symbolizing data and structure.

• 2. A pinpoint, representing location and precision.

• 3. A sun, evoking the idea of PlaceFully as a wonderful place to feel at home.

• 4. A subtle reference to the letter P, tying everything back to their name.

The custom typography complements the logo, creating a cohesive and timeless identity. Below the final design, I’ve showcased the concepts we explored during the creative process, highlighting the journey that led to this refined result.