Mobile-friendly layouts

The B2B platform consisted of two outdated elements: an informational website and a separate tool for business customers to order furniture. Built on an old framework, the system lacked scalability, usability, and a cohesive experience. The goal was to merge these elements into a modern, dynamic platform with a fresh look, improved functionality, and a scalable foundation, ensuring a seamless journey that motivates businesses to become B2B clients and simplifies their ordering process.

📄 Content Audit & Structure: Conducted a detailed inventory of the existing platform, mapping its structure through a sitemap to identify areas for improvement.

🎨 Visual Concepts First: Presented initial design concepts to showcase our vision, helping to align with the client’s goals early on.

🖍️ Wireframes & Testing: Created and tested wireframes based on input from research, team insights, user requirements, and client feedback.

📱 Mobile & Desktop Design: Developed a comprehensive style guide for the new visual identity and applied it across desktop and mobile screens, ensuring adherence to the latest UX patterns.

🤝 Collaborative Process: Worked closely with the client and team to ensure all business and user needs were met while maintaining scalability.

Impact: The new redesign not only improved the user experience with intuitive navigation and mobile-friendly layouts but also elevated the perception of the brand, creating a more professional and engaging presence that inspires trust and drives conversion.