Cashless | Finance & Credit Brand Design
Turning an unknown product into a brand just takes a few tweaks!
But it’s the hardest thing if you don’t know where to give it a touch.
Maybe it’s just a shade of color or messaging
that can change the whole complexion of your business.
You just need to understand the psychology.
Blue can evoke a sense of trust among users of financial brands.
Using this psychology, we designed a concept fintech product, Cashless.
To make it unforgettable, here’s what we did:↙️
→ Consistent color accent
→ User psychology-based blue branding
→ Clean and clear design elements
→ Simple and easy-to-read fonts
→ Brand elements design guides
See the entire case study on Behance ➡️ Cashless | Branding for Digital Bank
