Branding Direction for New eLearning Ventures

I had the opportunity to create three new brands for Madecraft, an eLearning powerhouse partnering with OpenSesame, LinkedIn Learning, and Adobe. The new identities — BRIEF, think!t, and &then — were designed to reflect the innovative, engaging, and forward-thinking nature of their educational offerings. Here’s a peek at the branding direction for each, capturing a unique tone while staying rooted in a cohesive strategy for their growing audience.