The Launch Market

brand identity developed for The Launch Market — providing fellow entrepreneurs with intuitive, creative, and meaningful templates that help them launch their brand

TLM's core value of empowerment and the idea of serving as an "amplifier" for clients is the inspiration behind the identity mark concept and overall design direction. The mark is an abstract monogram of the letter "L" for "Launch," and its flowing form feels both melodic/elegant and bold. The shape grows outward and forward, as if to form a metaphorical megaphone for ideas and innovation.

from 2023

Amy Nortman Holcomb
Houston-based brand identity + graphic designer
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