Refreshing Online Presence

The website needed a modern touch to keep up with their rapidly evolving product. The challenge? Redesigning the site to make it more user-friendly, visually engaging, and adaptable to future growth. Working closely with the marketing team, I took charge of rethinking the structure, enhancing the design, and ensuring the website met all key requirements.

📄 Content First: Audited the existing content to determine what to keep, merge, or add.

🤝 Team Collaboration: Worked with marketing to identify needs and set priorities.

🖍️ Wireframe Magic: Designed and tested wireframes to validate the structure and user flow.

📱 Mobile-Optimized: Focused on mobile navigation using proven UX patterns for efficiency.

🎨 Visual Refresh: Crafted a modern UI aligned with Vesper’s brand and product evolution.

🔄 Iterative Process: Refined designs with feedback to ensure business and user goals were met.

Impact: The redesign delivered a fresh, scalable, and user-friendly website that empowered the marketing team and supported Vesper’s growing ambitions.