CASAC – Hotel Milano Eleganza

A Sanctuary for Artists, Dreamers, and Seekers of Beauty

Enter your teCASAC is not just a hotel; it is a conceptual masterpiece, a vision of what a sanctuary for artists, dreamers, and seekers of beauty could be. Designed to exist in the heart of Milan, CASAC is a tribute to the city’s rich artistic heritage and timeless elegance.

Here, guests do not merely rest—they immerse themselves in an experience that awakens the senses and stirs the soul. Every corner of CASAC tells a story, every detail whispers of Italy’s artistic legacy, and every moment invites you to feel the hotel itself.

This project is a creative exploration of branding and design, crafted exclusively for this portfolio. While CASAC does not exist in reality, it serves as an artistic exercise in storytelling and visual identity, showcasing the possibilities of a luxury hotel experience that transcends the ordinary.

The Mysterious Eye

At the heart of CASAC’s identity lies the Mysterious Eye, a symbol that transcends mere design.

- The Eye represents vision, creativity, and the eternal pursuit of beauty. It is a nod to the artists and dreamers who see the world differently, who look beyond the surface to uncover hidden truths.

- The Details Within the Eye are a celebration of Milan’s intricate artistry. The circular motifs evoke the city’s architectural splendor, from the ornate domes of the Duomo to the delicate patterns of its cobblestone streets.

- The Star at the Center is the guiding light—a beacon of inspiration that illuminates the path for those who dare to dream. It symbolizes the brilliance of Milan’s artistic legacy and the spark of creativity that CASAC ignites in its guests.

The Eye is not just a logo; it is a portal into the soul of CASAC, inviting you to see the world through the lens of art and elegance

Primary Logos

The primary logos of CASAC are the cornerstone of its visual identity, blending timeless elegance with artistic symbolism. The minimalist typography, featuring a refined serif font, exudes sophistication and luxury, while the tagline “Hotel Milano Eleganza” anchors the brand in Milan’s rich cultural heritage. When paired with the Mysterious Eye, the logo transforms into a powerful emblem of vision and creativity. The Eye, with its intricate details and the Star at its center, symbolizes inspiration and the pursuit of artistic excellence, perfectly encapsulating CASAC’s essence as a sanctuary for artists and dreamers.

Submark Logos

The submark logos are compact, circular designs that encapsulate CASAC’s artistic essence in a versatile format. Featuring the Mysterious Eye and Star motifs surrounded by the brand name, these designs are ideal for smaller applications, such as social media profiles, seals, or stamps. The circular arrangement reflects harmony and balance, echoing the precision and artistry of Milan’s historic landmarks. Submark logos ensure that CASAC’s elegance and sophistication remain intact, even in the most compact and detailed applications.

Icon Logos

The icon logos distill CASAC’s identity into versatile, standalone symbols that are both artistic and meaningful. The Mysterious Eye takes center stage, representing vision, creativity, and the soul of the brand. Its intricate details are inspired by Milan’s architectural and artistic heritage, while the Star at its core serves as a guiding light for those seeking inspiration. Complementing the Eye are floral and geometric motifs, which add a touch of organic beauty and symmetry. These icons are perfect for decorative accents, watermarks, or patterns, reinforcing CASAC’s identity with subtle elegance.

The Protection Zone

To preserve the integrity and legibility of the CASAC logo, a protection zone equivalent to the height of the letter “O” must be maintained around the logo. This ensures that no other graphic elements or text encroach upon the logo, allowing it to shine in all its elegance

Patterns

The patterns of CASAC are a celebration of Italian artistry, seamlessly blending timeless elegance with contemporary sophistication. Inspired by the intricate details of the Mysterious Eye and its surrounding motifs, these designs evoke the precision and beauty of Italian craftsmanship. The patterns, with their symmetrical arrangements and refined geometry, echo the essence of high fashion and luxury, making them perfect for applications such as packaging, textiles, and decorative elements. Whether used sparingly or in bold compositions, CASAC’s patterns embody the grace and refinement synonymous with Italian style

We hope you enjoyed experiencing our work as much as we enjoyed crafting it.

Curious about the thought process, strategy, or creative decisions behind the designs?

Let’s start a conversation.

Feel free to reach out at contact@bamrani.com—we’d love to share insights, exchange ideas, or simply discuss the art of storytelling through design.

Bamrani Media – Guiding perspectives, sparking inspiration.