Facebook Reels - Hashtag Filter Feature

Cuong Do
Cuong Do
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    🌟 Overview

    • This feature was designed to enhance the user experience on Facebook Reels by giving users more control over the content they see. Instead of simply marking a video as "Not Interested," users can now filter out specific hashtags or keywords from videos they don't want to see.

    💡 Inspiration

    • The idea came from my UX audit and personal observations of user frustrations when irrelevant content keeps popping up. By offering a more targeted way to refine recommendations, this feature empowers users and helps Facebook better understand their preferences.

    🔍 Impact

    • Streamlines the video discovery experience

    • Reduces irrelevant content

    • Personalizes recommendations for each user

    Cuong Do
    Cuong Do
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