Storytelling Website For Jasmina Denner
We explored what differentiates Jasmina by identifying unique aspects of her personality and work. Qualities like being science-driven, non-linear thinking, and her ability to inspire transformation through discipline came to the forefront. These insights directly influenced how the design would represent Jasmina as an individual: a visionary who applies holistic thinking to drive change while maintaining high standards in both her personal and professional life.
To ensure the website captured the right emotional tone, we identified specific emotions and feelings we wanted the site to evoke — techno-futuristic, elegant, feminine, and dynamic, while still feeling authentic, reliable, and informed. This informed every design choice, from the clean layouts to the interactive storytelling.
Read more in our recent article https://noomoagency.com/insights/shaping-jasmina-denners-story-through-digital-storitelling