Overview

Taylor Hill, a celebrated recording artist and music producer, is renowned for seamlessly merging mainstream and Christian music. With the upcoming release of Mad House as a visually captivating short film project, Taylor Hill required a website that reflected his innovative artistry and evolving journey. The challenge was to craft a modern, immersive digital experience that would connect Taylor’s diverse audience with his music, visuals, and storytelling.

Objectives

1. Create an immersive visual experience

2. Showcase Mad House and its transformation into a short film, blending music and striking visuals.

4. Highlight Taylor’s multifaceted artistry

5. Present his journey as an artist and producer while emphasizing his evolving sound.

7. Ensure accessibility and engagement

8. Design a user-friendly, responsive website to cater to Taylor’s global audience.

My Role

I independently designed the website UI/UX from scratch, ensuring that every detail aligned with Taylor Hill's artistic identity and goals.

Design Process

1. Research and Inspiration

   • Studied Taylor Hill’s brand, music themes, and visual identity.

   • Explored websites of similar artists for modern trends and best practices.

   • Prioritized themes of creativity, storytelling, and audience engagement.

2. Wireframing and Prototyping

   • Created low-fidelity wireframes to outline the structure and content flow.

   • Developed high-fidelity prototypes with a focus on dynamic visuals, interactive elements, and seamless navigation.

3. Color Palette and Typography

   • Primary Colors

   • Bold and vibrant tones reflecting energy and creativity.

   • Typography

   • A blend of modern Motterdam for readability and stylized fonts for artistic flair.

4. Features and Highlights

   • Landing Page

   • A visually immersive hero section featuring a preview of Mad House.

   • Music Integration

   • Embedded audio and video players for seamless music and video streaming.

   • Storytelling Section

   • A dedicated area to explore the themes behind Mad House and Taylor’s artistic journey.

   • Merchandise and Updates: Integrated e-commerce functionality for merchandise sales and a blog for updates on collaborations and projects.

5. User Testing and Feedback

   • Conducted usability testing with a diverse audience to ensure the website’s design and functionality met user expectations.

   • Iterated based on feedback to optimize the user journey and performance.

Outcome

The final design is a visually striking, interactive platform that embodies Taylor Hill’s innovative artistry. The website bridges the gap between mainstream and Christian music audiences, offering an immersive experience into Mad House and Taylor’s ongoing journey.

Reflections

Designing this website was a fulfilling experience that challenged me to push creative boundaries. By blending aesthetics and functionality, I successfully delivered a digital space that amplifies Taylor Hill’s artistic vision.

Takeaways

• Effective storytelling in design creates deeper audience connections.

• Iterative design and feedback ensure alignment with user needs and project goals.

• Merging creativity with technical expertise results in impactful outcomes.

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