Investo | A fun and engaging savings learning app
Investo is an educational mobile application designed to teach the basics of savings and asset management. It was developed by BNP Paribas Asset Management, but is intended for BtoC customers. In an Agile context, I was able to work on this project from scratch, following the steps below:
👥 Workshops and brainstorming
🔎 User research (personas and experience maps)
✏️ Wireframing
📱 Design and prototyping
🎯 Guerilla testing and results exploitation
The numerous iterations, researches and user tests during the design phase were a success. Indeed, Investo received the Best Customer Experience Award at the 2018 AM Tech Days, which makes me quite proud of this project.
You can download the app here: https://investo.bnpparibas/
What tools did I use?
Sketch - InVision
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