Unsalted Boat Rentals

Brand marks for Unsalted Boat Rentals in Saugatuck Michigan.

If you ever float down the channel in Saugatuck, you'll be hard pressed not to marvel at the grandiosity of, not only the real estate, but the natural landscape as well. The Unsalted crew wanted a logo that conveyed "premium" for boats they rent and the waters they float in.

It was fun to stretch the design muscles and work up a Kingfisher illustration that had that "right amount" of detail.