View Group — Illustrations for Animated Presentation

In this project, I worked on adapting and refining vector illustrations for View Group’s animated presentation. Initially, another designer created approximately half of the concepts and scenes. However, the illustrations lacked uniformity and a cohesive style. My role was to align all visuals with the corporate identity, refine existing work, create additional illustrations, and design a set of custom icons to achieve consistency and professionalism.

Key contributions:

• Adaptation: Improved and reworked illustrations to reflect View Group’s corporate identity and visual standards.

• Original Illustrations: Designed new visuals to complement the existing ones and maintain consistency throughout the project.

• Custom Icons: Developed a set of unique icons to represent key elements such as locations, people, coffee, and finances.

• Brand Consistency: Unified the entire visual style by adhering to the brand book, including the color palette (purple with accent colors) and typography guidelines.