Branding for a German Clinic

Project Goal

The goal of the project was to create a Logo and Branding for a newly established German Private Clinic. To develop a positive and appealing image that inspires trust among patients.

The clinic is headed by a highly qualified doctor with extensive medical experience. And it was essential to reflect this in the Logo, emphasizing the reliability of the services provided. This became the foundation for the visual and conceptual identity of the brand.

Another client requirement was to highlight the clinic’s connection to the city, which was incorporated into the logo through an interpretation of the city’s coat of arms.

The clinic’s opening was planned within a very tight timeframe and the brand identity was initially undefined.

Project Outcome

A logo was created with a restrained yet positive color scheme, incorporating attributes of reliability, trust and the modern orientation of the clinic and staff.

Templates for printed materials were developed, including:

• Business cards

• Clinic cards for patient appointment records

• Adaptation of the logo for embroidery on staff workwear and use in marketing materials

As a result, I delivered a minimalist, modern, and comprehensive foundation for the clinic’s launch, ensuring its smooth ongoing operations. The project was completed within the established deadlines, and the clinic is now successfully operating.