Branding | Nacht der Bibliotheken
CORPORATE DESIGN FOR THE "NIGHT OF THE LIBRARIES"
The idea for the "Night of the Libraries" is clear and simple. It is based on the power of letters, from which words are created. Words become sentences, sentences become chapters, and chapters become books. These books fill the libraries, which are places of knowledge and inspiration.
The darkness of the night is represented by deep black, Black 4.0. The design uses clear, sans serif type that is printed on mirror-smooth silver paper. The mirror symbolises how each reader interprets words and sentences differently. Black and silver are the main colours, with bright green used as an accent colour to create contrasts and highlight the diversity.
The icon shows five open pages, representing books and the five libraries taking part. The design aims to ensure that each visitor recognizes herself in the poster - a reflection of the diversity and individuality that characterizes each library.
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