Diversium | Brand Mark

To create a logo for a startup company like Diversium, which has a diverse range of activities, I felt it was natural to begin with contrasting combinations of shapes, colours, materials, and typography.

The logo is made up of basic geometric shapes and can optionally be constructed from real-life materials.

The typography pairing of Noe Display, with its triangular elements, and Helvetica Now, known for its geometric precision, follows the same design principles.

I’ll be sharing more about the visual style in a future post later next year.