Monogram logo design

Logo, Brand Identity & Brand Guideline design for Specialty coffee place.

Tefachie is a specialty coffee place in Riyadh, Saudi Arabia. In this project, we wanted to transmit the safari atmosphere. We were inspired by traditional African ornaments, colors and rough rock paintings. ⠀

The brand graphic is based on two main shapes — a circle, that has a soft shape, like milk, which softens a strong coffee; and a rhombus, that has a rough shape, like a strong espresso. The combination of these shapes in different sizes and variations conveys the diversity of taste and aroma of coffee drinks.

Let's design your next Brand — info@ownbureau.com

Instagram: @ownbureau

Website: ownbureau.com